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Book Summary
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which is supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work. The series comprises various sets, each focused on the
multiple ways in which a legend has contributed to the field. This sixth set in
the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide
for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr.
Kumar also
- ISBN-13
- 9788132109037
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE India
- Publishing Date
- 2012-11-19
- Total Pages
- 3028
Legends in Marketing: V Kumar
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Product Specifications
Book Summary
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which is supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work. The series comprises various sets, each focused on the
multiple ways in which a legend has contributed to the field. This sixth set in
the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide
for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr.
Kumar also
Book Specifications
- ISBN-13
- 9788132109037
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE India
- Publishing Date
- 2012-11-19
- Total Pages
- 3028