₹9497
₹12000
(21% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
Legends in Marketing: V Kumar
by Jagdish N. Sheth (Author),
SAGE India (Publisher)
Product Specifications
Book Description
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, which is supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work. The series comprises various sets, each focused on the
multiple ways in which a legend has contributed to the field. This sixth set in
the series, consisting of 10 volumes, is a tribute to V. Kumar. Known worldwide
for his pioneering research on Customer Loyalty and Customer Lifetime Value, Dr.
Kumar also
Book Specifications
ISBN-13 9788132109037
Language English
Binding Hard Bound
Publisher SAGE India
Publishing Date 2012-11-19
Total Pages 3028