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Legends In Marketing: Shelby Hunt
by Jagdish N Sheth (Author),
Sage Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past 100 years. It
reproduces the seminal works of the legends in the field, which is supplemented
by interviews of these legends as well as by the opinions of other scholars
about their work.
The series comprises various sets, each focused on the multiple ways in which a
legend has contributed to the field. This second set in the series, consisting
of 10 volumes, is a tribute to Shelby D. Hunt. Known for his pioneering work in
the application of theory and philosophy
Book Specifications
ISBN-13 9788132105206
Language English
Binding Hard Bound
Publisher Sage Publications Pvt. Ltd
Publishing Date 2011-03-09
Total Pages 2560