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Legends In Marketing: Kent Monroe
by Jagdish N. Sheth (Author),
Sage Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
Volume 1: Processing of Price Information
Edited by: Chezy Ofir, Hebrew University, Mount Scopus, Jerusalem, Israel
Volume 2: Comparative Price Advertising
Edited by: Albert J Della Bitta, University of Rhode Island, Kingston, USA
Volume 3: The Price-Quality-Value Relationship
Edited by: Dhruv Grewal and Anne Roggeveen both at Babson College, USA
Volume 4: Price Fairness
Edited by: Lan Xia, Bentley University, USA
Volume 5: Research in Consumer Behavior
Edited by: Monika Kukar-Kinney and Nancy M Ridgway both at Robins School of
Business, University of Richmond, Richmond, USA
Volume 6: Models, Theory and Methods
Edited by: Tridib Mazumdar, Whitman School of Management, Syracuse University,
New York, USA
Volume 7: Pricing Management and Practice
Edited by: Manjit
Book Specifications
ISBN-13 9788132105183
Language English
Binding Hard Bound
Publisher Sage Publications Pvt. Ltd
Publishing Date 2011-07-11
Total Pages 1792