MRP: ₹27000
₹21004
₹ 5996 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 19954Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 18904Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
About the Book: Legends in Marketing
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as by the opinions of other scholars about
their work. The series comprises various sets, each focused on the multiple ways
in which a legend has contributed to the field. This tenth set in the series,
consisting of six volumes, is a tribute to Paul E. Green, Emeritus Professor of
Marketing at The Wharton School, The University of
- ISBN-13
- 9789386042941
- Language
- English
- Binding
- Hard Bound
- Publisher
- Sage Publications
- Publishing Date
- 2017-03-14
- Total Pages
- 2356
Legends in Marketing
Frequently bought together
Total for 3 items₹21130₹27140You save ₹6010
Product Specifications
Book Summary
About the Book: Legends in Marketing
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as by the opinions of other scholars about
their work. The series comprises various sets, each focused on the multiple ways
in which a legend has contributed to the field. This tenth set in the series,
consisting of six volumes, is a tribute to Paul E. Green, Emeritus Professor of
Marketing at The Wharton School, The University of
Book Specifications
- ISBN-13
- 9789386042941
- Language
- English
- Binding
- Hard Bound
- Publisher
- Sage Publications
- Publishing Date
- 2017-03-14
- Total Pages
- 2356