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Legends in Marketing, Gerald Zaltman
by Jagdish N. Sheth (Author),
Sage Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
About the Book: Legends in Marketing, Gerald Zaltman
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as the opinions of other scholars about
their work.
The series comprises various sets, each focused on the multiple ways in which a
legend has contributed to the field. This eleventh set in the series, consisting
of five volumes, is a tribute to Gerald Zaltman.
Professor Zaltman is the Joseph C. Wilson Professor Emeritus
Book Specifications
ISBN-13 9789352806645
Language English
Binding Hard Bound
Publisher Sage Publications Pvt. Ltd
Publishing Date 2018-08-27
Total Pages 2118