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Book Summary
About the Book: Legends in Marketing, Gerald Zaltman
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as the opinions of other scholars about
their work.
The series comprises various sets, each focused on the multiple ways in which a
legend has contributed to the field. This eleventh set in the series, consisting
of five volumes, is a tribute to Gerald Zaltman.
Professor Zaltman is the Joseph C. Wilson Professor Emeritus
- ISBN-13
- 9789352806645
- Language
- English
- Binding
- Hard Bound
- Publisher
- Sage Publications Pvt. Ltd
- Publishing Date
- 2018-08-27
- Total Pages
- 2118
Legends in Marketing, Gerald Zaltman
by Jagdish N. Sheth (Author),
Sage Publications Pvt. Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹17678₹22640You save ₹4962
Product Specifications
Book Summary
About the Book: Legends in Marketing, Gerald Zaltman
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as the opinions of other scholars about
their work.
The series comprises various sets, each focused on the multiple ways in which a
legend has contributed to the field. This eleventh set in the series, consisting
of five volumes, is a tribute to Gerald Zaltman.
Professor Zaltman is the Joseph C. Wilson Professor Emeritus
Book Specifications
- ISBN-13
- 9789352806645
- Language
- English
- Binding
- Hard Bound
- Publisher
- Sage Publications Pvt. Ltd
- Publishing Date
- 2018-08-27
- Total Pages
- 2118