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Legends in Marketing: George S. Day
by George S Day PhD, Jagdish N Sheth (Author),
Sage Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
The Legends in Marketing series captures the essence of the most important
contributions made in the field of marketing in the past hundred years. It
reproduces the seminal works of the legends in the field, supplemented by
interviews of these legends as well as by the opinions of other scholars about
their work. The series comprises various sets, each focused on the multiple ways
in which a legend has contributed to the field. This ninth set in the series,
consisting of seven volumes, is a tribute to George S. Day. Widely recognized
for bringing a rigorous marketing perspective to strategic management issues. He
coined to term "market-driven
Book Specifications
ISBN-13 9789351502890
Language English
Binding Hard Bound
Publisher Sage Publications Pvt. Ltd
Publishing Date 2016-01-19
Total Pages 2104