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Legends in Consumer Behavior: James R. Bettman
by Jagdish N. Sheth (Author),
SAGE Publications Pvt. Ltd (Publisher)
Product Specifications
Book Description
The Legends in Consumer Behavior series captures the essence of the most
important contributions made in the field of consumer behavior in the past
several decades. It reproduces the seminal works of legends in the field, which
are supplemented by interviews of these legends as well as by the opinions of
other scholars about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This fourth set in the series, consisting
of six volumes, is a tribute to James R. Bettman, one of the most prolific
contemporary consumer behavior and marketing scholars.
James R. Bettman is
Book Specifications
ISBN-13 9789351506652
Language English
Binding Hard Bound
Publisher SAGE Publications Pvt. Ltd
Publishing Date 2016-04-14
Total Pages 2220