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Book Summary
The Legends in Consumer Behavior series captures the essence of the most
important contributions made in the field of consumer behavior in the past
several decades. It reproduces the seminal works of legends in the field, which
are supplemented by interviews of these legends as well as by the opinions of
other scholars about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This fourth set in the series, consisting
of six volumes, is a tribute to James R. Bettman, one of the most prolific
contemporary consumer behavior and marketing scholars.
James R. Bettman is
- ISBN-13
- 9789351506652
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE Publications Pvt. Ltd
- Publishing Date
- 2016-04-14
- Total Pages
- 2220
Legends in Consumer Behavior: James R. Bettman
by Jagdish N. Sheth (Author),
SAGE Publications Pvt. Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹11925₹15140You save ₹3215
Product Specifications
Book Summary
The Legends in Consumer Behavior series captures the essence of the most
important contributions made in the field of consumer behavior in the past
several decades. It reproduces the seminal works of legends in the field, which
are supplemented by interviews of these legends as well as by the opinions of
other scholars about their work.
The series comprises various sets, each focusing on the multiple ways in which a
legend has contributed to the field. This fourth set in the series, consisting
of six volumes, is a tribute to James R. Bettman, one of the most prolific
contemporary consumer behavior and marketing scholars.
James R. Bettman is
Book Specifications
- ISBN-13
- 9789351506652
- Language
- English
- Binding
- Hard Bound
- Publisher
- SAGE Publications Pvt. Ltd
- Publishing Date
- 2016-04-14
- Total Pages
- 2220