A massive disconnect exists between consumers and providers today. Consumers
have a greater selection of higher quality goods to choose from and can obtain
these items from a growing number of sources. Computers, cars, and even big-box
retail sites promise to solve our every need. So why aren't consumers any
happier? Because everything surrounding the process of obtaining and using all
these products causes us frustration and disappointment. Why is it that, when
our computers or our cell phones fail to satisfy our needs, virtually every
interaction with help lines, support centers, or any organization providing
service is marked with wasted time and extra hassle? And who