About the Book: Leading
One of the Worlds all-time great leaders Professor Anita Elberse, Harvard
Business School What does it take to lead a team to world-class success over a
sustained period of time? Sir Alex Ferguson is one of the few leaders who truly
knows. In his 38 years in management, Sir Alex won an astonishing 49 trophies
and helped grow Manchester United into one of the biggest commercial brands in
the world. In this inspirational and straight-talking book, Sir Alex reveals the
secrets behind his record-breaking career. LEADING is structured around the key
skills that Sir Alex values most highly. It includes subjects we immediately
associate