When it comes to evaluating a firm, leadership matters. We know that financial
outcomes can predict about 50 percent of a firm's market value. Intangibles like
strategy, brand, talent, R&D, innovation, risk, and so on account for the rest.
But leadership underlies them all. And despite how important we know it is,
we've been forced to rely on subjective and unreliable ways to measure its
impact--until now.
In this landmark book, leadership scholar, author, and consultant Dave Ulrich
proposes a leadership capital index--a Moody's or Standard and Poor's rating for
leadership. Drawing on research from investors and business leaders, and
synthesizing the work of dozens