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Kotler On Marketing How To Create Win & Dominate Markets - Pb
by Philip Kotler (Author),
The Free Press (Publisher)
Product Specifications
Book Description
State-of-the-art guide to marketing strategies and tactics. Kotler has combined
the expertise of his textbooks and world renowned seminars into this practical
all-in-one book, covering all area from assessing customers' needs and wants to
build brand equity to creating loyal and long-term customers.
Book Specifications
ISBN-13 9780684860473
Language English
Binding Trade Paper Back
Publisher The Free Press
Publishing Date 2001
Product Edition 1