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Kleppner's Advertising Procedure
Pearson Education (Publisher)
Product Specifications
Book Description
Description
This revision of the classic Kleppner text provides a sophisticated overview of
the marketing communication field, branding, integrated communications, and new
media advertising. Covering the entire field of advertising with special
emphasis on IMC and new technologies, it places advertising within a
contemporary, integrated marketing framework to demonstrate how advertising must
be coordinated with all other aspects of marketing communications. Though the
book isn't just aimed at people going into the largest corporations or agencies,
it is packed with enough clear examples to give a real feel of the industry and
an understanding of the changes taking place in the ad business and marketplace.
For Sale in Indian
Book Specifications
ISBN-13 9788131719558
Language English
Binding Paper Back
Publisher Pearson Education
Publishing Date 2008-03-12
Product Edition 16
Total Pages 784