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Killing Giants: 10 Strategies To Topple The Goliath In Your Industry
by Stephen Denny, Walter Dixon(Read By) (Author),
Gildan Media Corporation (Publisher)
Product Specifications
Book Description
Consultant Stephen Denny lays out can't-lose strategies for overtaking larger
competitors in any market. He profiles over thirty companies-including Method,
JetBlue, and Adobe in the U.S., Brazil's Oi Mobile, China's Baidu, South
Africa's Black Like Me cosmetics-that showcase how smart, nimble compa nies can
outmaneuver larger competitors and shift the odds in their favor.
Denny shares fresh case studies and interviews, peppering each chapter with
insights shared by professional athletes, screenwriters, chefs, hostage
negotiators, and others. He discusses strategies such as:
. Winning in the last inch. Leverage someone else's investment-just be there the
moment the cus tomer grabs their wallet
. Creating "thin ice" arguments.
Book Specifications
ISBN-13 9781596596313
Language English
Binding Audio, CD, DVD, MP3, MP4
Publisher Gildan Media Corporation
Publishing Date 2011-03-31