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Kids and branding in a digital world
by Barrie Gunter (Author),
Manchester University Press (Publisher)
Product Specifications
Book Description
As consumer markets have developed and become more crowded and competitive, so
brands have become more important in enabling consumers to make informed
choices. This book shows how children become engaged with brands and understand
what they mean, and how their relationship with brands changes over time as they
mature as consumers. It sets this development against the changes that have
occurred in styles of brand promotion in the digital world where more subtle
ways of reaching consumers have been developed by brand marketers.
Children become aware of brands from an early age. Even before they start
school, they can recognise brand names and ask for brands
Book Specifications
ISBN-13 9781784992453
Language English
Binding Paper Back
Publisher Manchester University Press
Publishing Date 2015-11-01
Total Pages 208