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Book Summary
As consumer markets have developed and become more crowded and competitive, so
brands have become more important in enabling consumers to make informed
choices. This book shows how children become engaged with brands and understand
what they mean, and how their relationship with brands changes over time as they
mature as consumers. It sets this development against the changes that have
occurred in styles of brand promotion in the digital world where more subtle
ways of reaching consumers have been developed by brand marketers.
Children become aware of brands from an early age. Even before they start
school, they can recognise brand names and ask for brands
- ISBN-13
- 9781784992453
- Language
- English
- Binding
- Paper Back
- Publisher
- Manchester University Press
- Publishing Date
- 2015-11-01
- Total Pages
- 208
Kids and branding in a digital world
by Barrie Gunter (Author),
Manchester University Press (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1797₹2336You save ₹539
Product Specifications
Book Summary
As consumer markets have developed and become more crowded and competitive, so
brands have become more important in enabling consumers to make informed
choices. This book shows how children become engaged with brands and understand
what they mean, and how their relationship with brands changes over time as they
mature as consumers. It sets this development against the changes that have
occurred in styles of brand promotion in the digital world where more subtle
ways of reaching consumers have been developed by brand marketers.
Children become aware of brands from an early age. Even before they start
school, they can recognise brand names and ask for brands
Book Specifications
- ISBN-13
- 9781784992453
- Language
- English
- Binding
- Paper Back
- Publisher
- Manchester University Press
- Publishing Date
- 2015-11-01
- Total Pages
- 208