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Key Concepts In Marketing (Key Concepts Series)
by Diane Canwell, Jonathan Sutherland (Author),
Palgrave Macmillan (Publisher)
Product Specifications
Book Description
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with
entries arranged alphabetically for easy reference. All major concepts, terms,
theories and theorists are incorporated and cross-referenced. Additional reading
and Internet research opportunities are identified. More complex terminology is
clarified with numerous diagrams and illustrations. With over 600 key terms
defined, the book represents a comprehensive must-have reference for anyone
studying a business-related course or those simply wishing to understand what
marketing is all about.
Book Specifications
ISBN-13 9781403915276
Language English
Binding Paper Back
Publisher Palgrave Macmillan
Publishing Date 2004-02-27
Product Edition illustrated edition