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Book Summary
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with
entries arranged alphabetically for easy reference. All major concepts, terms,
theories and theorists are incorporated and cross-referenced. Additional reading
and Internet research opportunities are identified. More complex terminology is
clarified with numerous diagrams and illustrations. With over 600 key terms
defined, the book represents a comprehensive must-have reference for anyone
studying a business-related course or those simply wishing to understand what
marketing is all about.
- ISBN-13
- 9781403915276
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2004-02-27
- Product Edition
- illustrated edition
Key Concepts In Marketing (Key Concepts Series)
by Diane Canwell, Jonathan Sutherland (Author),
Palgrave Macmillan (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹3039₹3614You save ₹575
Product Specifications
Book Summary
"Key Concepts in Marketing" is one of a range of comprehensive glossaries with
entries arranged alphabetically for easy reference. All major concepts, terms,
theories and theorists are incorporated and cross-referenced. Additional reading
and Internet research opportunities are identified. More complex terminology is
clarified with numerous diagrams and illustrations. With over 600 key terms
defined, the book represents a comprehensive must-have reference for anyone
studying a business-related course or those simply wishing to understand what
marketing is all about.
Book Specifications
- ISBN-13
- 9781403915276
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2004-02-27
- Product Edition
- illustrated edition