Biotechnology affects numerous industries, from the scientists who generate the
knowledge, to pharmaceutical companies, law professionals and ethicists who have
to grapple with issues unimaginable just a few years ago. "Kellogg on
Biotechnology" identifies some of the newest biotechnologies, such as plants and
foods containing edible vaccines that will revolutionize the way we think about
health, analyses how to transform them into profitable products and companies
and explores who will benefit. This is an essential read for anyone working
with, or affected by biotechnology. Created from extensive original research
undertaken at the Kellogg School of Management, it helps practitioners to
integrate this new technology into the world of