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Journalism Advertisement & Public Relations
by Ms Bisht (Author),
Cyber Tech Publications (Publisher)
Product Specifications
Book Description
The application of public relations and the use of advertising are sometimes
misunderstood, igniting a series of unanswered questions for companies needing
to create aware-needs for themselves. A distinct difference between PR and
advertising is their extent of message control. When, where, and how and
advertisement runs is quite controllable. Ad space purchase in the right format
(i.e. broadcast, radio, print, online, sky writing, floating barge) means one
has inherent control over what messages are communicated.
Table Of Contents
* Introduction
* Advertisement
* Principles of Public Relations Practice
* Evaluation and Communication Psychology
*
Book Specifications
ISBN-13 9788178847955
Language English
Binding Hard Bound
Publisher Cyber Tech Publications
Publishing Date 2011
Product Edition 1