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Book Summary
The application of public relations and the use of advertising are sometimes
misunderstood, igniting a series of unanswered questions for companies needing
to create aware-needs for themselves. A distinct difference between PR and
advertising is their extent of message control. When, where, and how and
advertisement runs is quite controllable. Ad space purchase in the right format
(i.e. broadcast, radio, print, online, sky writing, floating barge) means one
has inherent control over what messages are communicated.
Table Of Contents
* Introduction
* Advertisement
* Principles of Public Relations Practice
* Evaluation and Communication Psychology
*
- ISBN-13
- 9788178847955
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cyber Tech Publications
- Publishing Date
- 2011
- Product Edition
- 1
Journalism Advertisement & Public Relations
Frequently bought together
Total for 3 items₹817₹940You save ₹123
Product Specifications
Book Summary
The application of public relations and the use of advertising are sometimes
misunderstood, igniting a series of unanswered questions for companies needing
to create aware-needs for themselves. A distinct difference between PR and
advertising is their extent of message control. When, where, and how and
advertisement runs is quite controllable. Ad space purchase in the right format
(i.e. broadcast, radio, print, online, sky writing, floating barge) means one
has inherent control over what messages are communicated.
Table Of Contents
* Introduction
* Advertisement
* Principles of Public Relations Practice
* Evaluation and Communication Psychology
*
Book Specifications
- ISBN-13
- 9788178847955
- Language
- English
- Binding
- Hard Bound
- Publisher
- Cyber Tech Publications
- Publishing Date
- 2011
- Product Edition
- 1