About the Book: Introduction to Tourism
Using situational case studies, vignettes on world-class destinations and
wide-ranging examples,this book aims to create awareness and understanding on
the functioning of the tourism industry. A stepping stone for everyone aspiring
to make a career in the tourism and hospitality industry, this textbook builds a
strong groundwork of basic concepts and explains theories and their applications
in real-life situations. Using situational case studies, vignettes on
world-class destinations and wide-ranging examples, Introduction to Tourism aims
to create awareness and understanding among the readers on the functioning of
the tourism industry. It offers insights into how countries devise their tourism
marketing strategies and