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Book Summary
Synopsis of Introduction to Marketing
With a fresh, streamlined design, Introduction to Marketing, 9e Takes You There
--helping students and instructors achieve complete marketing success--by
delivering the best the market has to offer: cutting-edge coverage, powerful
teaching and learning tools, captivating examples, and innovative applications
that ensure students not only understand marketing concepts, but also know how
to effectively apply them to real-world practice. Packed with choices, the book
offers unequaled flexibility and exceptional tools to meet a variety learning
and teaching styles. An online megaresource, CengageNOW creates personalized
study plans that enable students to identify weak spots and effectively master
materials. It also allows
- ISBN-13
- 9780324544015
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2007-04-25
- Total Pages
- 704
Marketing
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Product Specifications
Book Summary
Synopsis of Introduction to Marketing
With a fresh, streamlined design, Introduction to Marketing, 9e Takes You There
--helping students and instructors achieve complete marketing success--by
delivering the best the market has to offer: cutting-edge coverage, powerful
teaching and learning tools, captivating examples, and innovative applications
that ensure students not only understand marketing concepts, but also know how
to effectively apply them to real-world practice. Packed with choices, the book
offers unequaled flexibility and exceptional tools to meet a variety learning
and teaching styles. An online megaresource, CengageNOW creates personalized
study plans that enable students to identify weak spots and effectively master
materials. It also allows
Book Specifications
- ISBN-13
- 9780324544015
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning
- Publishing Date
- 2007-04-25
- Total Pages
- 704