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Book Summary
This book is designed for a first course in international business, either
aspart of a general business and management degree, or for post-experience
courses. Each chapter is self-contained and can be used as class reading in
preparation for a lecture. The case studies at the end of each chapter provide
tutorial material and are accompanied by discussion questions. It is written in
an accessible style which is intended to help students learn by means of
practical examples and is an easy-to-use text for self-tuition.
- ISBN-13
- 9780333759790
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2002-05-17
- Product Edition
- New Ed
- Total Pages
- 352
Introduction To International Business: An Introduction
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Product Specifications
Book Summary
This book is designed for a first course in international business, either
aspart of a general business and management degree, or for post-experience
courses. Each chapter is self-contained and can be used as class reading in
preparation for a lecture. The case studies at the end of each chapter provide
tutorial material and are accompanied by discussion questions. It is written in
an accessible style which is intended to help students learn by means of
practical examples and is an easy-to-use text for self-tuition.
Book Specifications
- ISBN-13
- 9780333759790
- Language
- English
- Binding
- Paper Back
- Publisher
- Palgrave Macmillan
- Publishing Date
- 2002-05-17
- Product Edition
- New Ed
- Total Pages
- 352