The authors wrote this text in response to the absence in the market of a text
that would meet the needs of finance majors, but would still be accessible to
all students. In many cases, as many as 80% of undergraduate corporate finance
courses are filled with non-finance majors who are either intimidated by this
course or who don't understand why they have to take the class (or both!). This
text addresses the challenges all professors face: keeping students at varying
degrees of ability and interest motivated and invested in the material.