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Book Summary
About the Book: Internet Marketing with MindTap: 4th Edition
INTERNET MARKETING provides comprehensive coverage of the rapidly changing
field of Internet marketing that is timely and relevant. It relies on extant
marketing theory where appropriate and introduces many conceptual frameworks to
structure student understanding of Internet marketing issues. Above all, it
works on the premise that the Internet--whether used as a medium of
communication or as a channel of distribution--is only one component of the
contemporary marketerand's arsenal.
CONTENTS
Part I: FOUNDATIONS OF INTERNET MARKETING
1. Internet and Mobile Marketing in the Digital Ecosystem
2. The Supply Chain Becomes a Value Ecosystem
3. Business Models and Strategies
4. The Direct
- ISBN-13
- 9789355734570
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2022-09
- Total Pages
- 576
Internet Marketing with MindTap: 4th Edition
by Debra Zahay, Mary-Lou Roberts (Author),
Cengage Learning India Pvt. Ltd. (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1138₹1265You save ₹127
Product Specifications
Book Summary
About the Book: Internet Marketing with MindTap: 4th Edition
INTERNET MARKETING provides comprehensive coverage of the rapidly changing
field of Internet marketing that is timely and relevant. It relies on extant
marketing theory where appropriate and introduces many conceptual frameworks to
structure student understanding of Internet marketing issues. Above all, it
works on the premise that the Internet--whether used as a medium of
communication or as a channel of distribution--is only one component of the
contemporary marketerand's arsenal.
CONTENTS
Part I: FOUNDATIONS OF INTERNET MARKETING
1. Internet and Mobile Marketing in the Digital Ecosystem
2. The Supply Chain Becomes a Value Ecosystem
3. Business Models and Strategies
4. The Direct
Book Specifications
- ISBN-13
- 9789355734570
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning India Pvt. Ltd.
- Publishing Date
- 2022-09
- Total Pages
- 576