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International Marketing

by Vern Terpstra, Ravi Sarathy (Author),
International Thomson Computer Pres (Publisher)
Product Specifications
Book Description
Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
Book Specifications
ISBN-13 9780030211126
Language English
Binding Hard Bound
Publisher International Thomson Computer Pres
Publishing Date 2013
Product Edition 8
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