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Book Summary
Drawing on the extensive and unparalleled international marketing experience of
its authors, International Marketing takes a comprehensive look at the
environment, problems, and practices of today's international marketing arena.
This text gives students a real-world taste of this dynamic field, preparing
them for entry into the marketing workplace of the 21st century.
- ISBN-13
- 9780030211126
- Language
- English
- Binding
- Hard Bound
- Publisher
- International Thomson Computer Pres
- Publishing Date
- 2013
- Product Edition
- 8
International Marketing
by Vern Terpstra, Ravi Sarathy (Author),
International Thomson Computer Pres (Publisher)
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Product Specifications
Book Summary
Drawing on the extensive and unparalleled international marketing experience of
its authors, International Marketing takes a comprehensive look at the
environment, problems, and practices of today's international marketing arena.
This text gives students a real-world taste of this dynamic field, preparing
them for entry into the marketing workplace of the 21st century.
Book Specifications
- ISBN-13
- 9780030211126
- Language
- English
- Binding
- Hard Bound
- Publisher
- International Thomson Computer Pres
- Publishing Date
- 2013
- Product Edition
- 8