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Book Summary
This new and completely revised edition ensures the best-selling textbook
International Marketing Strategy continues to meet the needs of the
international marketing student and practitioner in an up to date an innovative
manner. It succeeds in maintaining the clarity of the previous editions while
incorporating new and original material which ensures its continued status as
the number one UK text on international marketing. The book is divided into
three main subject areas, analysis, strategy development and implementation. In
each of the key subject areas the book continues to stress the importance of
building the skills, aptitudes and abilities of managers in order to equip their
firms to compete
- ISBN-13
- 9781844800254
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning EMEA Higher Education
- Publishing Date
- 2004-04
- Product Edition
- 4th Revised edition
International Marketing Strategy: Analysis, Development And Implementation
by Isobel Doole, Robin Lowe (Author),
Cengage Learning EMEA Higher Education (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
This new and completely revised edition ensures the best-selling textbook
International Marketing Strategy continues to meet the needs of the
international marketing student and practitioner in an up to date an innovative
manner. It succeeds in maintaining the clarity of the previous editions while
incorporating new and original material which ensures its continued status as
the number one UK text on international marketing. The book is divided into
three main subject areas, analysis, strategy development and implementation. In
each of the key subject areas the book continues to stress the importance of
building the skills, aptitudes and abilities of managers in order to equip their
firms to compete
Book Specifications
- ISBN-13
- 9781844800254
- Language
- English
- Binding
- Paper Back
- Publisher
- Cengage Learning EMEA Higher Education
- Publishing Date
- 2004-04
- Product Edition
- 4th Revised edition