₹4293
₹5217
(18% Off)
Inclusive of all taxes
Qty
Buying in bulk?
In Stock
Guaranteed Service
Free Home Delivery
above ₹199
Check Delivery
Enter pincode for exact delivery dates / charges and to know if express delivery is available
International Marketing Strategy: Analysis, Development And Implementation
by Isobel Doole, Robin Lowe (Author),
Cengage Learning EMEA Higher Education (Publisher)
Product Specifications
Book Description
This new and completely revised edition ensures the best-selling textbook
International Marketing Strategy continues to meet the needs of the
international marketing student and practitioner in an up to date an innovative
manner. It succeeds in maintaining the clarity of the previous editions while
incorporating new and original material which ensures its continued status as
the number one UK text on international marketing. The book is divided into
three main subject areas, analysis, strategy development and implementation. In
each of the key subject areas the book continues to stress the importance of
building the skills, aptitudes and abilities of managers in order to equip their
firms to compete
Book Specifications
ISBN-13 9781844800254
Language English
Binding Paper Back
Publisher Cengage Learning EMEA Higher Education
Publishing Date 2004-04
Product Edition 4th Revised edition