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Book Summary
This text provides coverage of the frameworks of marketing and also examines
concepts from other disciplines such as accounting and finance. There is
coverage of both Third World and developed countries to give students a more
global perspective. This edition contains 22 medium length cases that describe
unique decision situations in international marketing. These cases allow
students to gain a managerial perspective and also encourage class discussion.
This book should be of interest to international marketing courses for
undergraduates of marketing and business.
- ISBN-13
- 9780534921316
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western
- Publishing Date
- 1990-02-04
- Total Pages
- 896
International Marketing Management
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Product Specifications
Book Summary
This text provides coverage of the frameworks of marketing and also examines
concepts from other disciplines such as accounting and finance. There is
coverage of both Third World and developed countries to give students a more
global perspective. This edition contains 22 medium length cases that describe
unique decision situations in international marketing. These cases allow
students to gain a managerial perspective and also encourage class discussion.
This book should be of interest to international marketing courses for
undergraduates of marketing and business.
Book Specifications
- ISBN-13
- 9780534921316
- Language
- English
- Binding
- Hard Bound
- Publisher
- South-Western
- Publishing Date
- 1990-02-04
- Total Pages
- 896