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International Marketing Management
by Subhash C. Jain (Author),
South-Western (Publisher)
Product Specifications
Book Description
This text provides coverage of the frameworks of marketing and also examines
concepts from other disciplines such as accounting and finance. There is
coverage of both Third World and developed countries to give students a more
global perspective. This edition contains 22 medium length cases that describe
unique decision situations in international marketing. These cases allow
students to gain a managerial perspective and also encourage class discussion.
This book should be of interest to international marketing courses for
undergraduates of marketing and business.
Book Specifications
ISBN-13 9780534921316
Language English
Binding Hard Bound
Publisher South-Western
Publishing Date 1990-02-04
Total Pages 896