About the Book: International Business
The study of international business is crucial to understand the dynamics of
world economy, and to help domestic government authorities and business
entities. This book explains and critically examines different aspects of
international business in an easy and non-technical language. It would acquaint
teachers and students of the subject to the basic concepts, components and
processes of international business. The book contains 21 chapters, organized
into 3 parts. Part I (chapters 1 to 8) is titled World Economy and
Globalization. It explains international business environment in recent years;
globalization and the integration of the world economies; emergence of India as
an economic superpower;