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International Business Environment Global & Local Marketplaces In A Changing World
by Janet Morrison (Author),
Palgrave Foundations (Publisher)
Product Specifications
Book Description
DESCRIPTION
The book offers a clear and accessible introduction to the key dimensions of the
international business environment, including economic, political, cultural,
technological and financial dimensions. The approach is genuinely international,
highlighting transitional and developing economies as well as the advanced
economies. Global issues, including ethical dimensions and social responsibility
are emphasized, as are management implications.
CONTENTS
Introduction * PART 1: THE BUSINESS IN ITS ENVIRONMENT * The Internal Business
Environment * Functional Dimensions Which Shape the Organization and Its
Strategy * National Economic Systems * Major Economic Systems * Case Study: A
Bright Future for Coca-Cola? * PART 2: DIMENSIONS OF THE INTERNATIONAL
ENVIRONMENT * The Global Economy and Globalization
Book Specifications
ISBN-13 9780230553668
Language English
Binding Paper Back
Publisher Palgrave Foundations
Publishing Date 2007
Product Edition 2