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International Business : 2nd Edition (An Indian Adaptation)
Wiley (Publisher)
Product Specifications
Book Description
About the Book: International Business: 2nd Edition (An Indian Adaptation)
This book on International Business focuses on issues of globalization
demonstrating how it has helped nations and societies to transform their
political and economic systems as well as how nations can further reorient their
systems to specific national, industrial, and societal needs. It further
demonstrates how companies can enter international markets, manage the
marketing, financial, HR, and supply-chain operations of a business enterprise
in diverse global markets, and expand and diversify in vast global markets with
right business strategies for wealth maximization as well as ensuring
sustainability.
CONTENTS
1 Globalization and Indias Business Landscape
2 Appraising International Business
3 Political
Book Specifications
ISBN-13 9789354249334
Language English
Binding Paper Back
Publisher Wiley
Publishing Date 2022-08-25
Total Pages 580