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Inside Coca Cola : A Ceos Life Story Of Building The Worlds Most Popular Brand
by Neville Isdell, David Beasley (Author),
Macmillan India Limited (Publisher)
Product Specifications
Book Description
About the Book: Inside Coca-Cola: A CEOs Life Story of Building the Worlds Most
Popular Brand
The first book by a Coca-Cola CEO tells the remarkable story of the companys
revival.
Neville Isdell was a key player at Coca-Cola for more than thirty years,
retiring in 2009 as Chairman after rebuilding the tarnished brand image of the
worlds leading soft-drink company. Inside Coca-Colatells an extraordinary
personal and professional worldwide story, ranging from Northern Ireland to
South Africa to Australia, the Philippines, Russia, Germany, India, South
Africa, and Turkey. Isdell helped put out huge public -relations fires (India
and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and
Africa), championed Muhtar
Book Specifications
ISBN-13 9781250013712
Language English
Binding Paper Back
Publisher Macmillan India Limited
Publishing Date 2012-10-16
Product Edition 1
Total Pages 288