About the Book: Innovative Agribusiness Management: Strategies for Sustainable
Growth and Development
Innovative Agribusiness Management: Strategies for Sustainable Growth and
Development book is a professionally curated textbook designed for the
undergraduate students enrolled in the Bachelor of Science (Hons.) Agri-Business
Management. This book provides a comprehensive understanding of agribusiness
principles, contemporary practices, and emerging trends shaping the sector. It
covers critical areas including managerial economics, marketing, project
management, entrepreneurship, agri-export, and sustainable technologies. Through
practical insights, case studies, and analytical exercises, it bridges academic
knowledge with industry application. This resource aims to equip students with
the strategic skills and innovative mindset required to lead and transform the
agribusiness sector sustainably.