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Other Side Of Innovation Solving The Execution Challenge
by Vijay Govindarajan, Chris Trimble (Author),
Harvard Business School Publishing (Publisher)
Product Specifications
Book Description
About the Book: Other Side Of Innovation Solving The Execution Challenge
Companies cant survive without innovating. But most put far more emphasis on
generating Big Ideas than on executing them-turning ideas into actual
breakthrough products, services, and process improvements.
Thats because "ideating" is energizing and glamorous. By contrast, execution
seems like humdrum, behind-the-scenes dirty work. But without execution, Big
Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how
to execute an innovation initiative-whether a simple project or a grand, gutsy
gamble.. Drawing on examples from innovators as diverse as Allstate, BMW,
Timberland, and Nucor, the authors explain how to:
•
Book Specifications
ISBN-13 9781422166963
Language English
Binding Hard Bound
Publisher Harvard Business School Publishing
Publishing Date 2010-09-02
Product Edition 1