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Book Summary
About the Book: Other Side Of Innovation Solving The Execution Challenge
Companies cant survive without innovating. But most put far more emphasis on
generating Big Ideas than on executing them-turning ideas into actual
breakthrough products, services, and process improvements.
Thats because "ideating" is energizing and glamorous. By contrast, execution
seems like humdrum, behind-the-scenes dirty work. But without execution, Big
Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how
to execute an innovation initiative-whether a simple project or a grand, gutsy
gamble.. Drawing on examples from innovators as diverse as Allstate, BMW,
Timberland, and Nucor, the authors explain how to:
•
- ISBN-13
- 9781422166963
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2010-09-02
- Product Edition
- 1
Other Side Of Innovation Solving The Execution Challenge
by Vijay Govindarajan, Chris Trimble (Author),
Harvard Business School Publishing (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹2132₹2839You save ₹707
Product Specifications
Book Summary
About the Book: Other Side Of Innovation Solving The Execution Challenge
Companies cant survive without innovating. But most put far more emphasis on
generating Big Ideas than on executing them-turning ideas into actual
breakthrough products, services, and process improvements.
Thats because "ideating" is energizing and glamorous. By contrast, execution
seems like humdrum, behind-the-scenes dirty work. But without execution, Big
Ideas go nowhere.
In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how
to execute an innovation initiative-whether a simple project or a grand, gutsy
gamble.. Drawing on examples from innovators as diverse as Allstate, BMW,
Timberland, and Nucor, the authors explain how to:
•
Book Specifications
- ISBN-13
- 9781422166963
- Language
- English
- Binding
- Hard Bound
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2010-09-02
- Product Edition
- 1