About the Book: Influential Mind: What The Brain Reveals About Our Power To
Change Others
From choosing what to eat for breakfast in the morning to what book to read on
the way to work; from researching what holiday to go on to whether or not to pay
over the odds for your dream house, we make an immeasurable number of decisions
each day. And given that decision making is something that touches on every
level of human interaction, understanding how this process works - on a
psychological as well as neurological level - is not only fascinating, but has
broad and significant implications. Over the past