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Influence : The Psychology Of Persuasion
by Robert B Cialdini (Author),
Harper Business (Publisher)
Product Specifications
Book Description
About the Book: Influence, New and Expanded
Influence, the classic book on persuasion, explains the psychology of why
people say yes-and how to apply these understandings. Dr. Robert Cialdini is the
seminal expert in the rapidly expanding field of influence and persuasion. His
35 years of rigorous, evidence-based research, along with a three-year program
of study on what moves people to change behavior, has resulted in this highly
acclaimed book. Youll learn the six universal principles, how to use them to
become a skilled persuader-and how to defend yourself against them. Perfect for
people in all walks of life, the principles of Influence will move you
Book Specifications
ISBN-13 9780063138803
Language English
Binding Paper Back
Publisher Harper Business
Publishing Date 2021-05
Product Edition 1
Total Pages 608