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Book Summary
About the Book: Influence, New and Expanded
Influence, the classic book on persuasion, explains the psychology of why
people say yes-and how to apply these understandings. Dr. Robert Cialdini is the
seminal expert in the rapidly expanding field of influence and persuasion. His
35 years of rigorous, evidence-based research, along with a three-year program
of study on what moves people to change behavior, has resulted in this highly
acclaimed book. Youll learn the six universal principles, how to use them to
become a skilled persuader-and how to defend yourself against them. Perfect for
people in all walks of life, the principles of Influence will move you
- ISBN-13
- 9780063138803
- Language
- English
- Binding
- Paper Back
- Publisher
- Harper Business
- Publishing Date
- 2021-05
- Product Edition
- 1
- Total Pages
- 608
Influence : The Psychology Of Persuasion
Frequently bought together
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Product Specifications
Book Summary
About the Book: Influence, New and Expanded
Influence, the classic book on persuasion, explains the psychology of why
people say yes-and how to apply these understandings. Dr. Robert Cialdini is the
seminal expert in the rapidly expanding field of influence and persuasion. His
35 years of rigorous, evidence-based research, along with a three-year program
of study on what moves people to change behavior, has resulted in this highly
acclaimed book. Youll learn the six universal principles, how to use them to
become a skilled persuader-and how to defend yourself against them. Perfect for
people in all walks of life, the principles of Influence will move you
Book Specifications
- ISBN-13
- 9780063138803
- Language
- English
- Binding
- Paper Back
- Publisher
- Harper Business
- Publishing Date
- 2021-05
- Product Edition
- 1
- Total Pages
- 608