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Impact Of Consumer Involvement On Consumer Behaviour
by Kavita Sharma (Author),
New Century Publications (Publisher)
Product Specifications
Book Description
About the Book: Impact of Consumer Involvement On Consumer Behaviour
Business is marketing and successful marketing requires anunderstanding of
consumer behaviour. This title features study thatoperationalises the concept in
the context of select products.
Book Specifications
ISBN-13 9788177080018
Language English
Binding Hard Bound
Publisher New Century Publications
Publishing Date 2001
Product Edition 1