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Book Summary
About the Book: Impact of Consumer Involvement On Consumer Behaviour
Business is marketing and successful marketing requires anunderstanding of
consumer behaviour. This title features study thatoperationalises the concept in
the context of select products.
- ISBN-13
- 9788177080018
- Language
- English
- Binding
- Hard Bound
- Publisher
- New Century Publications
- Publishing Date
- 2001
- Product Edition
- 1
Impact Of Consumer Involvement On Consumer Behaviour
by Kavita Sharma (Author),
New Century Publications (Publisher)
fictionfantasyyoung adultaward winning
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Product Specifications
Book Summary
About the Book: Impact of Consumer Involvement On Consumer Behaviour
Business is marketing and successful marketing requires anunderstanding of
consumer behaviour. This title features study thatoperationalises the concept in
the context of select products.
Book Specifications
- ISBN-13
- 9788177080018
- Language
- English
- Binding
- Hard Bound
- Publisher
- New Century Publications
- Publishing Date
- 2001
- Product Edition
- 1