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Impact of Artificial Intelligence (AI) on Brand Communication in Advertising
by Bhole Nath Thakur (Author),
Shandilya Publications (Publisher)
Product Specifications
Book Description
About the Book: Impact of Artificial Intelligence (AI) on Brand Communication in
Advertising
The book "Impact of Artificial Intelligence (AI) on Brand Communication in
Advertising" examines how AI is transforming marketing, advertising, and brand
communication by enabling businesses to better understand consumer behaviour and
make data-driven decisions. The book highlights the use of AI-powered tools such
as Google Analytics, CRM systems, chatbots, voice assistants and social media
platforms to personalize customer experiences, optimize advertising campaigns,
and improve customer engagement. Through predictive analytics and targeted
communication, AI helps brands deliver more relevant content and strengthen
customer relationships. The book also explores the challenges and ethical
considerations associated with AI in
Book Specifications
ISBN-13 9789393934321
Language English
Binding Paper Back
Publisher Shandilya Publications
Publishing Date 2026-06-07
Total Pages 384