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Book Summary
From Ace Hardware to Ziploc, the products and logos featured in this lavishly
illustrated, story-filled reference have captured the hearts and minds of
American consumers. Each brand began with a spark of genius: Earle Dickinson
invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's
pasta sauce was so good that patrons of his restaurant asked for extra helpings
to take home, and Chef Boyardee was born. This is a compulsively readable
history of American brand icons.
See the official Web site for this book at www.AmericanBenchmarkPress.com
- ISBN-13
- 9780307383457
- Language
- English
- Binding
- Hard Bound
- Publisher
- Crown Publishing Group
- Publishing Date
- 2007-07
- Product Edition
- Limited
- Total Pages
- 528
Icons Of The American Marketplace: Consumer Brand Excellence
by American Benchmark Press (Author),
Crown Publishing Group (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Icons Of The American Marketplace: Consumer Brand Excellence₹6951This item
Maarikaadu₹63
Natyamayuri₹63Total for 3 items₹7077₹9835You save ₹2758
Product Specifications
Book Summary
From Ace Hardware to Ziploc, the products and logos featured in this lavishly
illustrated, story-filled reference have captured the hearts and minds of
American consumers. Each brand began with a spark of genius: Earle Dickinson
invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's
pasta sauce was so good that patrons of his restaurant asked for extra helpings
to take home, and Chef Boyardee was born. This is a compulsively readable
history of American brand icons.
See the official Web site for this book at www.AmericanBenchmarkPress.com
Book Specifications
- ISBN-13
- 9780307383457
- Language
- English
- Binding
- Hard Bound
- Publisher
- Crown Publishing Group
- Publishing Date
- 2007-07
- Product Edition
- Limited
- Total Pages
- 528