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Icons Of The American Marketplace: Consumer Brand Excellence
by American Benchmark Press (Author),
Crown Publishing Group (Publisher)
Product Specifications
Book Description
From Ace Hardware to Ziploc, the products and logos featured in this lavishly
illustrated, story-filled reference have captured the hearts and minds of
American consumers. Each brand began with a spark of genius: Earle Dickinson
invented the Band-Aid for his accident-prone wife, Josephine. Hector Boiardi's
pasta sauce was so good that patrons of his restaurant asked for extra helpings
to take home, and Chef Boyardee was born. This is a compulsively readable
history of American brand icons.
See the official Web site for this book at www.AmericanBenchmarkPress.com
Book Specifications
ISBN-13 9780307383457
Language English
Binding Hard Bound
Publisher Crown Publishing Group
Publishing Date 2007-07
Product Edition Limited
Total Pages 528