The present publication is an attempt to fill the gap of reading material,
although a collection of scholarly work, it has the capacity to bridge the gap
which scholars are experiencing due to non availability of a quality text book
in this field. It will address the Academic requirements of Post graduate
teaching in the field of journalism and mass communication; Home science
Extension Education & Communication; Agricultural Extension Education; Rural
Development; Social work; Rural and Agricultural Management. Besides meeting the
classroom curriculum needs, it is equally inclined to motivate the young
researchers to explore the least travelled field of Development communication
research. For that reason, it contains