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Book Summary
About the Book: The Howard - Sheth Theory of Buyer Behavior
The Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major
catalyst for the rise of consumer behavior as a standalone discipline and
independent of market research. In the last 50 years, consumer behavior has
experienced spectacular growth especially with the influence of behavioral
sciences. The next 50 years will be even more exciting. Stay tuned. The key
drivers are the rise of emerging markets such as China and India as the largest
consumer markets in the world for branded products and services. .....
About the Author: Jagdish N Sheth
Dr. Jagdish N. Sheth
- ISBN-13
- 9788126555024
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2020-01
- Total Pages
- 528
The Howard - Sheth Theory of Buyer Behavior
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Product Specifications
Book Summary
About the Book: The Howard - Sheth Theory of Buyer Behavior
The Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major
catalyst for the rise of consumer behavior as a standalone discipline and
independent of market research. In the last 50 years, consumer behavior has
experienced spectacular growth especially with the influence of behavioral
sciences. The next 50 years will be even more exciting. Stay tuned. The key
drivers are the rise of emerging markets such as China and India as the largest
consumer markets in the world for branded products and services. .....
About the Author: Jagdish N Sheth
Dr. Jagdish N. Sheth
Book Specifications
- ISBN-13
- 9788126555024
- Language
- English
- Binding
- Paper Back
- Publisher
- Wiley
- Publishing Date
- 2020-01
- Total Pages
- 528