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Hooked By Design: Rewilding Your Brain In The Age Of Technology
by Ramya Ranganathan (Author),
Penguin Business (Publisher)
Product Specifications
Book Description
About the Book: Hooked By Design: Rewilding Your Brain In The Age Of Technology
Why do our minds feel so overwhelmed in a world designed to keep us clicking,
comparing, striving and wanting more? In Hooked by Design, Ramya Ranganathan
reveals how modern hyper-stimulating culture hijacks ancient brain systems built
for survival, belonging and reward leaving us distracted, anxious and
disconnected from what makes us feel fully alive.
Blending neuroscience, evolutionary psychology, coaching insights and personal
experience, Ranganathan introduces a memorable cast of inner characters
including Captain Storm, our threat detector, to Dopamma, the restless force of
pursuit, and Serona, the voice of steadiness
Book Specifications
ISBN-13 9789377306472
Language English
Binding Hard Bound
Publisher Penguin Business
Publishing Date 2026-10
Total Pages 296