MRP: ₹850
₹728
₹ 122 Off
(Incl. of all taxes)
Qty
Buying in bulk?
In stock
Deliver to
- 7-day returns
- Secure payment
- International shipping
- Carefully packed
Get this at ₹ 692Extra 5% OffAdd items worth ₹999 to the cart & get extra 5% off
Get this at ₹ 655Extra 10% OffAdd items worth ₹1499 to the cart & get extra 10% off
Book Summary
The conventional financial theory states that investors behave In a rational
manner m maximizing their wealth. But, many instances have proved that emotions
and psychology influences the decisions of the investors, causing them to behave
in an unpredictable and irrational manner. Behavioral Finance is an emerging
field of study which combines both, behavioral and cognitive psychology with the
conventional economics and finance, to provide a meaningful insight into, why
investors make irrational decisions and what are the factors influencing this
irrational behavior. This book explains the important cognitive/heuristic biases
that causes the investors to behave irrationally, which gives an edge to
understand, assess and react logically, to the
- ISBN-13
- 9788189630294
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Research Publications
- Publishing Date
- 2011
- Product Edition
- 1
Heuristic Behavioral Factors
by Amudha R, Anbalagan M (Author),
Global Research Publications (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹854₹990You save ₹136
Product Specifications
Book Summary
The conventional financial theory states that investors behave In a rational
manner m maximizing their wealth. But, many instances have proved that emotions
and psychology influences the decisions of the investors, causing them to behave
in an unpredictable and irrational manner. Behavioral Finance is an emerging
field of study which combines both, behavioral and cognitive psychology with the
conventional economics and finance, to provide a meaningful insight into, why
investors make irrational decisions and what are the factors influencing this
irrational behavior. This book explains the important cognitive/heuristic biases
that causes the investors to behave irrationally, which gives an edge to
understand, assess and react logically, to the
Book Specifications
- ISBN-13
- 9788189630294
- Language
- English
- Binding
- Hard Bound
- Publisher
- Global Research Publications
- Publishing Date
- 2011
- Product Edition
- 1