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Book Summary
Innovation is an undisputed catalyst for company growth, yet many managers
across industries fail to create a climate that encourages and rewards
innovation. Managing Creativity and Innovation explores the manager's role in
sparking organizational creativity and offers insight into what managers and
leaders must do to increase successful innovation. Contents include: Generating
new ideas and recognizing opportunities Moving innovation to market Removing
mental blocks to creativity Establishing a strategic direction for profitable
product development Brainstorming and fostering creative conflict within groups
Creating an innovation-friendly culture Plus, readers can access free
interactive tools on the Harvard Business Essentials companion web site.
Harvard Business Essentials The Reliable Source for Busy
- ISBN-13
- 9781591391128
- Language
- English
- Binding
- Paper Back
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2003-07-01
- Product Edition
- 1
Harvard Business Essentials - Managing Creativity & Innovation
by Na (Author),
Harvard Business School Publishing (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Harvard Business Essentials - Managing Creativity & Innovation₹580This item
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Product Specifications
Book Summary
Innovation is an undisputed catalyst for company growth, yet many managers
across industries fail to create a climate that encourages and rewards
innovation. Managing Creativity and Innovation explores the manager's role in
sparking organizational creativity and offers insight into what managers and
leaders must do to increase successful innovation. Contents include: Generating
new ideas and recognizing opportunities Moving innovation to market Removing
mental blocks to creativity Establishing a strategic direction for profitable
product development Brainstorming and fostering creative conflict within groups
Creating an innovation-friendly culture Plus, readers can access free
interactive tools on the Harvard Business Essentials companion web site.
Harvard Business Essentials The Reliable Source for Busy
Book Specifications
- ISBN-13
- 9781591391128
- Language
- English
- Binding
- Paper Back
- Publisher
- Harvard Business School Publishing
- Publishing Date
- 2003-07-01
- Product Edition
- 1