The last 20 years has seen one management fad after another come and go. At the
behest of consultants and gurus, businesses have re-engineered, downsized,
learnt excellence, developed competencies and created customer-focused
strategies.
But to what avail? Despite all these fads and improvements we still find bad
management, unhappy customers and companies that are extolled as excellent one
day and bust the next.
There is a huge gulf between the excellence industry that is touted by the gurus
and the real world of business. Hard-core Management bridges that gap. It
exposes all the core assumptions made by managers and their gurus by stripping
them of their fancy