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Handbook Of Relationship Marketing
by Jagdish N Sheth, Atul Parvatiyar (Author),
Sage Publications India Pvt Ltd (Publisher)
Product Specifications
Book Description
As businesses increasingly stress the importance of cooperation and
collaboration with suppliers and customers, relationship marketing is emerging
as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul
Parvatiyar have assembled an authoritative cast of chapter contributors and
crafted a volume that will become the seminal, founding work in this growing
field. Their approach is eclectic, including a broad coverage of topics, diverse
theoretical and conceptual paradigms, and global viewpoints.
Book Specifications
ISBN-13 9788178291048
Language English
Binding Paper Back
Publisher Sage Publications India Pvt Ltd
Publishing Date 2002
Product Edition 1
Total Pages 670