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Book Summary
As businesses increasingly stress the importance of cooperation and
collaboration with suppliers and customers, relationship marketing is emerging
as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul
Parvatiyar have assembled an authoritative cast of chapter contributors and
crafted a volume that will become the seminal, founding work in this growing
field. Their approach is eclectic, including a broad coverage of topics, diverse
theoretical and conceptual paradigms, and global viewpoints.
- ISBN-13
- 9788178291048
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2002
- Product Edition
- 1
- Total Pages
- 670
Handbook Of Relationship Marketing
by Jagdish N Sheth, Atul Parvatiyar (Author),
Sage Publications India Pvt Ltd (Publisher)
fictionfantasyyoung adultaward winning
Frequently bought together
Total for 3 items₹1137₹1315You save ₹178
Product Specifications
Book Summary
As businesses increasingly stress the importance of cooperation and
collaboration with suppliers and customers, relationship marketing is emerging
as the `core` of all marketing activity. Editors Jagdish N Sheth and Atul
Parvatiyar have assembled an authoritative cast of chapter contributors and
crafted a volume that will become the seminal, founding work in this growing
field. Their approach is eclectic, including a broad coverage of topics, diverse
theoretical and conceptual paradigms, and global viewpoints.
Book Specifications
- ISBN-13
- 9788178291048
- Language
- English
- Binding
- Paper Back
- Publisher
- Sage Publications India Pvt Ltd
- Publishing Date
- 2002
- Product Edition
- 1
- Total Pages
- 670