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Book Summary
This handbook consists of 19 chapters that critically review mainstream
hospitality marketing research topics and set directions for future research
efforts. Internationally recognized leading researchers provide thorough reviews
and discussions, reviewing hospitality marketing research by topic, as well as
illustrating how theories and concepts can be applied in the hospitality
industry.The depth and coverage of each topic is unprecedented. A must-read for
hospitality researchers and educators, students and industry practitioners.
- ISBN-13
- 9780080450803
- Language
- English
- Binding
- Hard Bound
- Publisher
- cbspd
- Publishing Date
- 2008-05-01
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Product Specifications
Book Summary
This handbook consists of 19 chapters that critically review mainstream
hospitality marketing research topics and set directions for future research
efforts. Internationally recognized leading researchers provide thorough reviews
and discussions, reviewing hospitality marketing research by topic, as well as
illustrating how theories and concepts can be applied in the hospitality
industry.The depth and coverage of each topic is unprecedented. A must-read for
hospitality researchers and educators, students and industry practitioners.
Book Specifications
- ISBN-13
- 9780080450803
- Language
- English
- Binding
- Hard Bound
- Publisher
- cbspd
- Publishing Date
- 2008-05-01