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Handbook of Advances in Marketing in an Era of Disruptions : Essays in Honour of Jagdish N. Sheth
by Atul Parvatiyar, Rajendra Sisodia (Author),
SAGE India (Publisher)
Product Specifications
Book Description
About the Book: Handbook of Advances in Marketing in an Era of Disruptions :
Essays in Honour of Jagdish N. Sheth
We are in an era of massive disruptions in markets, media, management
approaches and business models. These disruptions are being caused by rapid
technological changes on the one hand and tectonic shifts in customer
preferences and societal behaviour on the other. Marketing knowledge and
practices have to advance at a significantly higher pace to address the changing
context of market behaviour. Handbook of Advances in Marketing in an Era of
Disruptions is meant to share ideas and new knowledge that are relevant to this
world of
Book Specifications
ISBN-13 9789352809585
Language English
Binding Hard Bound
Publisher SAGE India
Publishing Date 2018
Total Pages 692