About the Book: Growth Hacker Marketing: A Primer On The Future of Pr Marketing
and Advertising
Your new business went online yesterday and youve got a marketing budget of
zero. How are you supposed to create a movement around your product? How can you
get to your first thousand - or million - customers? Starting from zero, it
feels impossible. Enter the growth hacker. You may not have heard of growth
hacking yet, but youve certainly used the billion dollar brands built by it:
Hotmail, AirBnB, Facebook, Dropbox, amongst many others. Growth hackers thrive
on doing what traditional businessmen would consider impossible: creating
something from nothing. They