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Green Consumerism: Perspectives, Sustainability, and Behavior
by Ruchika Singh Malyan, Punita Duhan (Author),
Apple Academic (Publisher)
Product Specifications
Book Description
About the Book: Green Consumerism: Perspectives, Sustainability, and Behavior
This new volume, Green Consumerism: The Behavior of New Age Consumer, provides
a holistic understanding the importance of promoting green products and
discusses consumers buying intentions and decisions. The chapters consider
consumer behavior theory in the context of green or ecologically friendly
products from both the academic and business perspectives. The chapters present
the latest empirical and analytical research in the field of green marketing and
provide an abundance of information about profitable and sustainable ways and
strategies to deal with environmental problems.
The volume considers how consumers are taking responsibility and becoming more
aware, driving change in the
Book Specifications
ISBN-13 9781771886949
Language English
Publisher Apple Academic
Publishing Date 2018-11-15