The Business Book of the Decade!
Keynote: A major new book by the author of the international best-seller, Good
to Great, Jim Collins.
Key Features
* The outcome of years of research, Great by Choice is the major new book by
best-selling author of Good to Great, Jim Collins
* Good to Great continues to be a world-wide best-seller ten years after first
publication
* Great by Choice breaks completely new ground, particularly in its analysis of
achieving excellence in times of uncertainty
* Why do some companies thrive in uncertainty, even chaos, and others do