About the Book: Gouged: The End of a Fair Price-and What That Means for Your
Wallet
Landlords are using software to band together and organise artificial rent
hikes. Uber is spiking the price of rides when your phones about to die. And
without drivers knowledge, car companies are installing software that reports
your driving behaviour to insurance companies, so they can collude against you
on insurance prices.
Instead of merely driving down costs, companies are now laser-focused on
boosting revenue by wringing as much out of consumers as possible, bringing in
record profits as a result. Price hikes are old as dirt, but todays companies
have