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Good Strategy Bad Strategy : The Difference And Why It Matters
by Richard Rumelt (Author),
Profile Books (Publisher)
Product Specifications
Book Description
About the Book: Good Strategy/Bad Strategy
When Richard Rumelts Good Strategy/Bad Strategy was published in 2011, it
immediately struck a chord, calling out as bad strategy the mish-mash of pop
culture, motivational slogans and business buzz speak so often and misleadingly
masquerading as the real thing. Since then, his original and pragmatic ideas
have won fans around the world and continue to help readers to recognise and
avoid the elements of bad strategy and adopt good, action-oriented strategies
that honestly acknowledge the challenges being faced and offer straightforward
approaches to overcoming them. Strategy should not be equated with ambition,
leadership, vision or planning; rather, it is coherent action
Book Specifications
ISBN-13 9781781256176
Language English
Binding Paper Back
Publisher Profile Books
Publishing Date 2017
Product Edition 1